Wella Professional Koleston Perfect Me™+ Pure Naturals - Permanent Hair Color

Deliver consistent, natural-looking colour with every application of Wella Professional Koleston Perfect ME+ Pure Naturals in shade 77/0. This 60ml tube of permanent hair colour is formulated for professionals who require precise pigment control, reliable grey coverage, and long-lasting results without compromising hair integrity.

The Pure Naturals range targets grey coverage while enhancing tone accuracy and shine retention. Shade 77/0 provides a neutral, true-to-nature finish that blends seamlessly into existing hair colour, making it suitable for fullhead coverage, root retouches, and corrective colour work. The ME+ designation reflects a professional-grade formula designed with reduced allergenic potential, allowing stylists to apply permanent colour with confidence across sensitive client consultations.

Each 60ml container holds exactly enough colourant for standard mixing ratios used in salons, supporting efficient workflow and minimal product waste. The concentrated volume ensures accurate dispensing, while the emulsion texture distributes evenly through sections for uniform development and predictable lift-and-deposit performance. Whether managing high-volume appointment bookings or executing bespoke colour transformations, this professional hair colour supports repeatable results with straightforward handling.

Choose this Wella solution when your priority is accurate shade matching, dependable grey masking, and consistent saturation from root to tip.