Wella Professional Color Touch 4% 13 Vol. Intensive Emulsion - Activating Emulsion For Hair Colors 1000ml

When you step up to the mixing bowl, this intensive emulsion ensures your Color Touch pigment activates smoothly and consistently.

The measured 13 Vol concentration provides reliable lightening control. You guide the lift precisely where it belongs, leaving the natural root depth intact while opening the cuticle just enough for even saturation.

• Salon-Grade Activation Blends thoroughly with professional color creams to create a smooth, spreadable paste.
• Predictable Strength Delivers steady 4% peroxide release for controlled processing times.
• High-Capacity Container Holds 1000 ml of formula to keep busy stations fully stocked between deliveries.

Stir the mixture until the texture appears glossy and lump-free. Brush it onto dry, unstyled hair in systematic sections, ensuring every strand is fully coated before the timer starts. The balanced formula minimizes drip during long applications, so you can focus on clean partings rather than wiping excess product.

Work the cream through the mid-lengths and tips last, since those areas retain moisture and require thorough coverage. Wella Professional builds this activator to stay stable through extended session work without separating or losing lifting power.

Keep your workflow steady by storing the sealed bottle upright to prevent accidental air exposure. Pour a fresh portion right before you begin detailing fine highlights, and trust the chemistry to protect the underlying canvas while building vivid, lasting results.