{"product_id":"wella-professional-illumina-color-60ml-4","title":"Wella Professional Illumina Color 60ml","description":"\u003cdiv\u003e\n\u003cp\u003eWella Professional Illumina Color is a demi-permanent oxidative hair dye formulated to deposit translucent, high-shine pigment directly into the hair fiber without relying on ammonia. Supplied in a standard 60 ml professional tube, the product operates alongside compatible color developers to provide controlled shade deposition, making it a reliable choice for salons requiring predictable tonal mapping and seamless gray integration.\u003c\/p\u003e \u003ch2\u003eFormulation \u0026amp; Application Mechanics\u003c\/h2\u003e\n\u003cp\u003eAs a non-lifting color system, Illumina Color deposits pigment along the cuticle and into the upper cortex, allowing stylists to deepen existing shade, refresh faded color, or blend grays without altering the hair’s natural level. The ammonia-free chemistry reduces vapor pressure during processing, which limits strong odors and minimizes potential discomfort for sensitive scalps. Because the pigment releases gradually through routine washing, color maintains translucency and avoids the harsh demarcation line typical of permanent systems. Each 60 ml container supplies enough product for approximately one full-service application on average-length hair, supporting consistent inventory planning across multiple appointments.\u003c\/p\u003e \u003ch2\u003eProfessional Performance Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIllumina light-reflecting pigment technology enhances gloss and dimensional movement under visible and artificial lighting\u003c\/li\u003e\n\u003cli\u003eAmmonia-free base preserves structural moisture and reduces cumulative shaft stress during oxidative processing\u003c\/li\u003e\n\u003cli\u003eDeveloper-compatible formula allows stylists to adjust processing duration and final saturation intensity\u003c\/li\u003e\n\u003cli\u003eGradual fade-out pattern supports extended wear between salon visits without demanding immediate root correction\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis product is intended for licensed salon use. Combine the contents of the 60 ml tube with your selected color developer, apply to dry, pre-washed hair, and process according to established timing guidelines. Emulsify, rinse thoroughly with lukewarm water, and complete with a pH-balanced aftercare treatment. Keep unopened tubes stored at stable ambient temperatures away from direct sunlight to maintain pigment consistency until dispensing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella Professional","offers":[{"title":"Default Title","offer_id":53946380091706,"sku":"421835","price":31.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/8731\/8842\/files\/8005610539225_qogita_LRG.jpg?v=1787522627","url":"https:\/\/www.cosmeticsonline.net.au\/products\/wella-professional-illumina-color-60ml-4","provider":"Cosmetics Online","version":"1.0","type":"link"}